As we move into the new year, you need to focus on how to make the best use of the year. Using some fundamental strategy and sales tactics, you can position your online business to make huge sales and build good customer loyalty in the new year. In this post, I will share with you the steps to archive huge online sales in the new year. Let’s get to it!
Step 1: Analyze your online sales performance for the past year.
It is important that you first do a good analysis of your online marketing performance for this year, pointing out the failures and successes you have encountered doing online marketing this year.
By using analytics tools in your online store and point-of-sale (POS) system, you can identify purchasing patterns and preferences of your customers.
You should also find out how customers who made purchases are finding your store online. It will help you focus more attention on the channels that drive quality traffic to your online business. For Example, If you get a lot of traffic to your clothing store from a blog post on the best clothing for winter. Then you should write more blog posts on that topic. If you discover that most of your sales are coming from Instagram, it may be worth it to invest more in Instagram adverting.
So analyzing your online sales performance will help you to vividly understand what the task ahead will look like, and how to strategize in other to make huge online sales.
Step 2: Find your unique selling proposition
What makes your business unique, what product or service do you offer that makes you or your business stand out from other similar businesses online and why should customers patronize you instead. Once you know what makes you different, you should make a lot of noise about it online. Make it prominent on your home page, include it on your taglines, announce it in your social media adverts and highlight it in your email marketing.
Take some time to check out your business competition to know what flaws you can leverage to stand out. It could be difficult to spot the challenges of your competitors especially if you are not an insider. But by carefully analyzing their service and product will eventually lead to the discovery of some of their flaws. Then you can position your business to leverage these flaws and offer better service.
By building your marketing campaign around your unique selling proposition, you are giving people a reason to visit your online store and most importantly, buy your products.
Step 3: Simplify the customer experience
Make it as easy as possible for customers to find what they want and buy it. A way to find out if your customers are having a good experience on your website is through your Analytics. If your analytics shows that customers are leaving the website without buying your product, this could be a result of a bad customer experience.
A good way to fix this problem is to ask your friends or family members to visit your website and make a purchase. Watch them do this and find out where they are having challenges or taking the wrong steps, and fix it immediately. Usually, the areas to fix are product navigation, search future, and check-out page. Ensure that the menu links are correct and most importantly, avoid too many check-out steps. Multiple checkout steps can be very frustrating and usually leads to a bad customer experience. Causing your customers to leave your website without making a payment. so it is best to minimize the checkout steps.
Another way to improve customer experience is to make it easy for customers to contact you. Create a contact page that clearly shows how to contact you including a phone number, and email, and if possible a chat link and FAQ page. Always respond promptly when customers contact you and ensure their inquiries and complaints are well resolved to the customer’s satisfaction.
By doing all this, you will not only improve your customer experience but will also build confidence and good relationship with your customers.
Step 4: Create a great content
Your content is key to success in making huge online sales, especially for a small business. You must present your potential customers with good quality content that is sure to trigger an action. People search Google for answers on different products and services every day. Providing your customers with interesting and relevant information can help people find your online store through SEO.
You must note that your content must not be all about your products and services, it should include good valuable information that will educate your potential customers and still maintain your niche and focus.
Remember that your goal is to convert leads, and not just educate the masses so they can buy elsewhere. You need to take a holistic approach to your content strategy. That means mapping content to the individual stages of the buyer journey. The simplest and most well-known form of the buyer journey can be seen in the three stages of the traditional sales funnel which are :
There are articles on the internet that teaches what type of content represents each stage of the buyer journey. But if you are confused and need the help of a professional, then you should get a professional content writer on Fiverr.com, to help you write your promotional content.
Another way to ensure that your content is very effective is to position your Call-to-Action tools at the right places. The goal of creating content is to get the target audience to take action, so you must place your call-to-action elements in a very visible position. Some call-to-action tools you should make sure are well-positioned in your content are:
- Buy now button
- Share button
- Subscription form
- Comment box
- Links to other content
Sometimes, you may need to offer free stuff to make your call-to-action tools attractive. For Example, you can offer a discount when your customers use the buy now button on the content page.
Before I proceed to step 5, If you have gotten value so far in this post, please ensure you follow me for more content on ways to grow your online business. Thank You.
Step 5: Be more active on social media
Social media is a great way to connect with a specific targeted audience in other to grow your online business. Constantly share new and interesting content to your target audience on social media. This will help new customers find your store and build loyalty with current customers.
Social media platforms like Instagram are very effective when it comes to sales of physical products. Share high-quality pictures of your products or videos of your products being used. Use hashtags to engage with a new audience. Connect your social media accounts to your store so customers can buy directly from social media posts when they see something they like.
When engaging with a new audience on social media, it is important to note that your product or service must be introduced systematically. Do not be too forward, make sure you do not talk about yourself and your product every time. But rather, Take some time to contribute, build relationships and help the group while gradually introducing your content to the audience. After a while, people will naturally build trust over your business and you will gain more traffic and followers.
Step 6: Connect with one or more influencers
A great way to make good online sales is through the engagement of influencers. Influencers are key leaders on social media or blogs with a larger audience.
The advantages of engaging an influencer are:
- Low maintenance cost
- It creates credibility for your brand
- It saves work time
- Expands your reach
- High brand awareness
Influencers may be bloggers, journalists, or celebrities with large followers. Search for influencers that are connected to your nitch, share their post, like their comment, and develop a good relationship with them. They may return the favor sooner or later.
However, The best and faster way to engage an influencer is to get a paid influencer. These people charge some money to help spread words about your business online. Locating an influencer could be very tricky because not everyone that has large followers influences their followers. A good way to solve this tricky challenge is to visit an influencer platform like fiver.com. There you can choose from a list of tested and trusted influencers.
7 Step: Engage with customers through email marketing
Do not underestimate the power of email market. Although it is an old way to promote your business online, it is still effective if done the right way. It can greatly increase your chances of making huge online sales.
To archive, good results with your email promotion, ensure you are sending targeted emails to a segmented mailing list based on tailored content, to reach a specific group or interest. When you send the right email to the right customers, they will appreciate it, this will build some kind of credibility and respect for your business. But sending the wrong mail to a customer could be frustrating to that customer, especially when the emails are sent frequently. This could make a customer blacklist your email address and ultimately not hilding any positive results.
Step 8: Review your SEO Strategy
Content and store optimization are very important when aiming for huge online sales. This is because it helps to improve organic traffic to your content. In a brick-and-mortar store, customers can sport your business or storefront and come right in. But in an offline store, you must help them find you.
Every SEO project aims to drive traffic to your website via search engine results, so you must consider optimizing for search engines with higher traffic like Google and Bing. Using your analytics you can find out the search terms that brought customers to your online store, then optimize your online store and contents to rank high for the search terms.
The process of SEO is very complex and continually changing as new ideas evolve. So it is important to continually make sure that your online store and content optimization conforms with the best practice. It also takes a lot of time so you have to be patient because it does not happen instantly. If you think you do not have the time and patience it requires then you can consult a professional to handle it. There are many companies out there that can help you rank high on a search result. But again my favorite is Fiverr.com, where you can find a lot of SEO professionals to help you rank well on search results.
Conclusion on how to make huge online sales
To achieve your desired result this year, ensure that you are consistent even after implementing all the steps above. This is because being consistent will eventually lead to business growth, hence giving you the huge online sales you desire this year.
Thank you for reading this post. If you want to read more posts from me on how to grow your business online, please go ahead and follow me. I post almost daily on My Blog and Medium and weekly on Youtube. I’m on @buymeacoffee. If you like my work, you can buy me a coffee and share your thoughts there as well using this link. https://www.buymeacoffee.com/felixagbata
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