Instagram is known as the most image-centric social media platform on the internet today. With over 1.2 billion users worldwide, Instagram is one of the best online platforms to reach a wider audience. In this post, I will be sharing with you how to use Instagram for business effectively to drive business growth.
What is Instagram?
According to Wikipedia:
Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr.Wikipedia
Instagram offers three types of accounts, which are personal or individual account, creator account, and business account. Each of these has its features, benefits, and limitations. As a business owner, I will recommend you choose the business account. With a business account, you can check your performance through Instagram analytics and schedule posts.
Your focus on Instagram is to engage your audience with image-centric information that is related to your business while also growing new followers. This is done by posting new and interesting photos or videos to satisfy your audience. Hashtagging the images makes it easy for a new audience to find your post.
Available hashtags for businesses on Instagram
Instagram offers a huge list of hashtags for businesses, you can choose the one that best fits your business or image. Below are some top Instagram hashtags for business.
#businessgrowth #business #businessowner #entrepreneur #businesstips #smallbusiness #marketing #digitalmarketing #entrepreneurship #businessstrategy #businesscoach #businessmindset #businessgoals #success #businessdevelopment #growyourbusiness #businessowners #motivation #socialmediamarketing #startup #businesswoman #businesscoaching #entrepreneurlife #businesssuccess #onlinebusiness #businessideas #branding #businessadvice #entrepreneurmindset #bhfyp
Before using a hashtag for your product on Instagram, you must do a keyword search to know which hashtag is best for your image and relevant on Instagram. Aside from using hashtags, a photo filter is also very important on Instagram. Using the right photo filter can improve engagement as the audience respond to certain filters better than others.
How to use Instagram for business
Promoting your business on Instagram is easy and can yield great results if done properly. However, it is important to note that organic promotion may take a long time to achieve the desired result especially if your account is new with few followers. Here are some of the best ways to promote your product on Instagram:
1. Instagram paid ads
There are many different types of paid advertising formats on Instagram, Each advert format is tailored to give a unique experience to users on the platform. They also often have more features than a normal post, such as links, CTA buttons, and product catalogs. Below are the types of ads that are available on Instagram.
- Image ads
- Stories ads
- Video ads
- Carousel ads
- Collection ads
- Explore ads
- IGTV ads
- Shopping ads
- Reels ads
2. Sponsored post and product review
This involves engaging an Instagram influencer with large followers to post or review your product on their Instagram page. This form of promotion however may cost you some money or product and sometimes both. When locating an influencer you must be sure that the person has a large number of followers and an influence over the followers. A way to know if an influencer influences their follower is via the number of likes, shares, and comments on their previous post.
The best way to solve this challenge is to use an influencer platform like Fiverr. On Fiverr, you can choose from a list of tested and trusted influencers.
3. Organic post
This is the easiest and cost-free way of promoting your business on Instagram. But like I said earlier organic promotion may take a long time to achieve the desired result especially if your account is new with few followers. Please note that it is not enough to post the right images with the right hashtags and filters, one of the key important things to consider is posting at the right time to maximize audience engagement.
To know the best time for posting, you need to study your posting history data. This will give you vivid information on what time and day of the week you had the most engagement. With this data, you make a better decision when creating a posting schedule. You can visit IconoSquare’s optimization section to view your post history.
4. Engaging with others
This method is not much of promoting your product but attracting attention to increase your number of followers on Instagram. Always find time to follow, like, share or comment on other people’s posts that are similar to your niche. Doing this will make you visible to other poster audiences hence attracting more followers to you over time.
Instagram promotion should be part of your online brand awareness campaign because it is the most Image-centric social media platform available online. Positioning your business to take advantage of this social media platform will help you drive business growth online.
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