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How to Use LinkedIn for Business Marketing Effectively

With over 740 million users worldwide, LinkedIn is the number one community for professionals online. It offers good features to promote products and services. Many businesses and professionals take advantage of this platform to market their products and services. However, a lot of people do not know how to take good advantage of the platform to drive business growth. In this post, I will be sharing with you steps on how to use LinkedIn for business marketing effectively. So that you can take advantage of the great features of the platform to grow your business online. 

What is LinkedIn?

According to LinkedIn

LinkedIn is the world’s largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career.

How To Use LinkedIn for Business Marketing

Linkedin offers several features that can help you create good brand awareness and also connect with other businesses, professionals, potential customers. Most of these features are free and can deliver great marketing results when used the right way. Below are steps on how to use LinkedIn for business marketing.

Step 1: Create A Linkedin Business Page

After joining Linkedin and setting up your profile, the first step towards marketing your business on Linkedin is to create a company page for your business. A company page is used to tell the audience about your company’s information. It is also one of the places on LinkedIn, where you can post a job vacancy to attract professionals to join your workforce. Simply use this link to create a LinkedIn company page.

Image by LinkedIn

Step 2: Make Your Business Page Stand Out

When creating a business page, there are certain things you must put into consideration to ensure that your company page stands out. Below are some best practices.

  • ·Use a banner that is in line with your company brand.
  • ·If possible engage views with video marketing content.
  • ·Add the list of the product and services your company offers.
  • ·Make sure that all your business information is correct and unique.
  • ·Add keywords to your page to allow other members to discover your page via LinkedIn search.
  • Use organic and assigned hashtags, this will help visitors who are interested in your kind of product or services to locate your business page easily. 
  • ·Create a showcase page. This is an extension of your company page used in showing off special arias of your business.

Step 3: Grow The Audience Of Your Business Page

For your Linkedin page to deliver the expected marketing result, you must have a good number of followers who are interested in business/nitch. Below are some tactics that can help your business page on Linkedin.

Invite your connections to follow your page

One of the fastest ways to get followers on your Linkedin business page is to invite your connections to follow your page. LinkedIn grants 100 credits every month. A single invitation requires 1 credit. The credit is restored, when the invite is accepted.

Post content regularly

Creating a regular interesting post that is connected to your nitch will help to drive engagement. This will also keep your audience coming back for more. When creating a post, ensure you do good research to come up with valuable content. The content must be relevant to your nitch and the product and services you are marking. Such content will gradually build credibility and make your business a firm authority in that nitch.

Notify employees to comment on the latest post

You can get more impressions and engagement on the posts by notifying your employees to engage with your latest post. On the top of every post, you’ll see a button “Notify Employees”. Employees will be notified of the post, and admins can send the notification again in 24 hours. Whenever an employee likes or comments, the post is shown in his network’s feed. This will increase the chances of getting more followers.

Engage with your audience

Regular engagement with your audience is a way to prove that your business is real and legitimate. Always answer any question and react positively to comments on your page. Be polite and ensure that your followers are satisfied when they come to your page for solutions or answers to their questions. Also, reply quickly to all questions as this will help build customers’ confidence. 

Mention Influencers in your post

Mentioning an influencer and industry leaders in your posts is an excellent way to get exposed to a wider audience. You can also ask them to share their insight. If they do, it will help your post to reach a larger audience. This however has to be done consciously to avoid spamming. 

Step 4:  Join LinkedIn Groups

Groups on LinkedIn are great places to meet with your targeted audience as groups are tailored for a particular interest. However, ensure you stick to the rules of each group and do not sperm. You may also consider starting up your group and inviting members to participate, this way you are in charge.

Step 5: Create Newsletters

A newsletter is a set of regularly published articles on LinkedIn, typically about a specific topic. Your audience can subscribe to the newsletter to receive push, in-app, and email notifications whenever you publish a new article in the newsletter. All LinkedIn members can discover, read, and share your newsletters.

Step 6: Use LinkedIn Ads

LinkedIn offers various ad types that can help you promote your business on the platform. Using these ads guarantee that your business information will get to the right audience. Below are some of the advertisement options offered by LinkedIn for business marketing.

  • Sponsored Content
  • Sponsored Messaging
  • Text Ads
  • Dynamic Ads
LinkedIn for Business Marketing
Image by LinkedIn

Conclusion On How To Use LinkedIn for Business Marketing

LinkedIn has proven to be the best place for professionals to discover, improve and explore. Knowing how to take advantage of this platform will grow your business and also improve your personality. When using Linkedin for business marketing, it is important to note that consistency is key to success. For best results, dedicate at least 30 minutes daily for engagement on LinkedIn, and you will be rewarded with great marketing results. If you don’t have the time, you can get a professional to help set up your LinkedIn business page on Fiverr for a very low fee using this link.

Thank you for reading this post. If you want to read more posts from me on how to grow your business online, please go ahead and follow me. I post almost daily on My Blog and Medium and weekly on Youtube. I’m on @buymeacoffee. If you like my work, you can buy me a coffee and share your thoughts there as well using this link.

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