Having a perfect Influencer marketing strategy is very important in this digital era. Have you ever tried to promote a particular product or service organically on social media and felt like no one is listening? You tried all you could but only got a few comments or likes for all the hard work and effort you put into the promotion. If you had ever experienced such, I am sure it was not a good moment for you. The truth is, one of the reasons why you did not get enough feedback or likes was simply that you do not have an influence over the people you were promoting the product to organically.
Influencer marketing is a type of internet marketing that is fast spreading all over the web. Companies that understand this new method of internet marketing are taking good advantage of it to drive online business growth. In this post, I will be sharing with you all you need to know about influencer marketing. I will also explain steps on how to start an influencer marketing campaign for your online brand awareness. Let’s get to it!
Influencer marketing is a type of marketing that uses key leaders or influencers to drive a brand’s message to a larger audience. Influencers are paid or motivated to carry a brand’s message to a larger audience where they have a good influence.
Mediums For Influencer Marketing
The two major digital marketing mediums that are used by influencer marketers are social media marketing and Content Marketing.
Social Media Marketing: In this medium of marketing, the influencer is expected to have a large amount of audience in form of followers, friends, connections, etc. The influencer is also expected to have had a good social relationship with followers over time in other to build trust. With these qualities, it is easy for the brand’s message to be passed across to the audience and hence yield a maximum result.
Content Marketing: Bloggers and Vloggers are popular users of this medium to promote brands in form of a posted article or product review. All the brand’s owner needs to do is provide the blogger with vivid information of what they want the post to achieve, and the blogger goes ahead to create content to drive home the message to his or her loyal readers.
Difference between influencer marketing and advocate marketing
Influencer marketing and advocate marketing are two entirely different types of marketing. Influencer marketing focuses on finding influencers to help drive your brand’s message to a large audience. While advocate marketing involves motivating your loyal customers to tell others about your product or services.
How to Start influencer marketing for your online business
Step 1: Identify the goal of your influencer marketing campaign. Before you search for an influencer to help with your online marketing campaign, you must identify what you want to archive with the campaign. This will enable you to choose the best influencer for a good result.
Step 2: Locate an influencer. You can find an influencer on most social media platforms. There are people on social media platforms with large followers that promote small businesses as a side hustle. However, this is not advisable because not everyone that has large followers on social media or blogs really has an influence. The best way to solve this challenge is to visit an influencer platform, where you can choose from a list of tested and trusted influencers.
Top Influencer Marketing Platforms
Below are some good influencer marketing platforms where you can locate an influencer. My Favourite is Fiverr.
Step 3: The second step is to create a marketing campaign under your chosen influencer. Most influencer marketing platforms offer good and efficient ways to create a campaign with an influencer.
When engaging an influencer, make sure that the influencer is connected to your nitch.
For example, if you want to promote a fashion item through an influencer, you must make sure that the influencer has large followers that are interested in fashion-related content. A good way to confirm this is to visit their platform to see the type of content that drives the most engagement from their audience.
Step 4: Track the success of your campaign. Some influencer platforms may provide you with a good analytic interface to enable you to track the progress of your campaign. However, there are other ways to figure out if your Influencer marketing strategy is doing well, such as an increase in online sales, increase in website traffic, etc.
Advantages and Disadvantages of influencer marketing
- Low maintenance cost
- It creates credibility for your brand
- It saves work time
- Expands your reach
- High brand awareness
- It requires advanced tracking tools
- It may take some time to yield a good result
- Requires extensive research before starting
The advantages of using an influencer to promote your products online, clearly outweigh the disadvantages. Before paying an influencer, avoid the business mistake of selecting an influencer that is not connected to your nitch. Take some time to check his or her previous success records to be sure you are on the right track.
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